Tito’s Handmade Vodka Wins Prestigious ‘Hot Brand’ Award

May 27, 2009

Fifth Generation’s Tito’s Handmade Vodka recently was named a 2008 “Hot Brand” in the April issue of Impact Global Newsletter published by M. Shanken Communications, Inc., which also publishes Wine Spectator, Cigar Aficionado, Food Arts and Market Watch. Impact is the one source for information on the worldwide drinks market and the leading magazine for top spirits executives in more than 50 countries.

Winners of the “Hot Brand” award have achieved at least 15% growth between 2007 and 2008 with a volume requirement of min 200,000 cases. Over the past few years Tito’s Handmade Vodka had made the “Hot Prospect” list as one of the nation’s most promising spirits. This elevated recognition is the result of this American Craft Vodka’s loyal consumer fan base. The Tito’s Handmade Vodka consumer franchise grew very rapidly as distribution expanded and the brand launched its first National Magazine Ad campaign in 2008.

Founder and Master Distiller Tito Beveridge’s reaction to the award was one of very humbled thanks. “My goal 12 years ago was to produce a world class vodka that consumers could enjoy at a reasonable price. I’m proud that there still is opportunity in America for those that follow their dreams and are willing to work very hard to achieve them.”

This major accomplishment deserves acknowledgment, as Tito is still an independent distiller employing just 17 people at his small original distillery in Southeast Austin and handles all production and marketing in house. This achievement is even more impressive considering last year’s economic downturn negatively impacted many leading brands.

“We are thankful our distributor and trade partners were able to capitalize on the powerful combination Tito’s offers discerning consumers. Award winning Handmade American quality Vodka presented in an unpretentious package at a fair price is resonating extremely well with consumers looking for an alternative to the Mass produced brands,” said Peter Angus VP Sales.

Tito’s Handmade Vodka sales were approximately 250,000 9l cases in 2008 and achieved 25% percent growth from 2007 to 2008.

Founded in 1997, Bert “Tito” Beveridge, now a 40 something geophysicist obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka, distilling it 6 times from corn in an old fashioned pot still that he built himself. The vodka soon went on to win the prestigious Double Gold Unanimous Judges Choice at the San Francisco World Spirits Competition and has been receiving critical acclaim ever since for its impeccably pure taste and affordability.

For more information, visit titosvodka.com.