Logo Guidelines

The American Distilling Institute (ADI) has three (3) distinct versions of the logo: the primary logo, the tagline logo, and the official seal. This allows for the ADI identity to be used in a variety of situations, and allow for more flexibility in given formats.


Before downloading a ADI logo, please be sure to follow our basic rules:

  1. The logos should never be altered, added to or recreated. Always use the approved digital artwork, available below.
  2. To preserve the integrity of the ADI logo, always maintain a minimum amount of clear space around the logo. The clear space (on all logo versions) of the ADI logo is defined as “X”, which is the height of the ‘D’ in the logo type. This defined space should be maintained as the logo is proportionally enlarged or reduced in size. In special circumstances when 100% clear space is not available or possible, use the second option of 50% clear space as the absolute minimum
ADI Logo Spacing

Primary Logo

ADI Primary Logo Black
ADI Primary Logo Charcoal

Tagline Logo

ADI Tagline Logo Black
ADI Tagline Logo Charcoal

Official Seal

ADI Seal Black
ADI Seal Charcoal