Distiller Editorial Submission & Style Guide

Submission Guidelines

Distiller Magazine covers the art, science and business of craft distillation.

The print magazine publishes quarterly, three editorial issues –Summer, Fall, and Winter, and the annual Distillers’ Resource Directory. Online publishing operates year-round.

The editorial staff welcome queries for articles for publication in our print magazine and/or online platform.

Most Distiller features are contributed by freelancers. Print features are generally assigned at
1,200-2,000 words.

Online stories are generally single-topic, narrow-focus, blog-style articles between 300 and 500 words.

Please email pitches to editor@distilling.com, and include the phrase “Distiller Magazine Pitch”
in your subject line. Please also include links to a recent writing sample or two and a brief

We pay a base rate of $0.50/word, or $0.75/word if writers contribute photography that is published with the story (see photography requirements below).

We pay $100 per online story, plus $25 per original image (up to 2).

Once the final draft (and pictures) are sent, and the editor has approved the story for publication, then an invoice must be sent within 30 days to financeadmin@distilling.com.

Subjects may include:

  • Timely reporting on industry trends and topics
  • Deep dives into particular aspects of production, business, science, or sustainability
  • Revealing or inspiring profiles of producers or other businesses in the craft spirits
  • Stories that teach distillers how to do something new, show them how to do something
    better, or explain a complex topic in an approachable yet in-depth way
  • Insightful interviews with noteworthy professionals in craft spirits
  • Other areas relevant to craft distilleries

Photography Requirements

  • Submitted images must be included as separate files (i.e., not embedded in the text file).
  • A selection of portrait and landscape orientations are preferred for print.
  • Images should be your own original work, or you must have written permission from the
    copyright holder to reproduce.

Please include caption information with each image

  • names
  • locations
  • subject matter
  • name of photographer etc.

Only high-resolution images will be used. Images from the internet or that are less than 1 mb in size are not  suitable for print. Images that are under or over exposed or soft (unfocused) will also not be used. Please review your images with these parameters in mind and submit only
high-quality images.

The chart below is a general guide to high quality images:

Image Print Size (")Pixel Dimensions (px)Minimum File Size (mb)
8.5 x 112550 x 33003.5
5 x 72100 x 15001.5
4 x 61200 x 18001

*to convert your pixel dimensions to inches is divide the pixels by 300

**Indicates file size as jpgs saved as high quality (10) or higher.

Check the settings on your iphone to maximize quality.


Style Guidelines

Consult the AP Stylebook for any circumstances not covered here.


PhD — No periods

U.S., E.U.

AM, PM for time of day


ABVall caps, no periods, with “%"45% ABV
ChampagneCapitalize wines named after people and places, use lower case for wines named after grape varietiesChampagne, Burgundy, Marechal Foch, merlot, chardonnay, cabernet sauvignon
geneverpreferred spelling, “Jenever” and “Geniévre” are only to be used in brand names or when there is a specific geographical reason for their use, in which case, italicizeBobby’s Jenever

Belgium still produces jenever.
rhum agricole

Hyphenated vs. Compound Words

American oak, Jamaican rumno hyphen needed for names of woods or spirits, even as adjectives
brandy maker, brandy making (n.)
brandy-making skills (adj.
byproductno hyphen
craft-distilled (adj.)with the exception of Certified Craft Distilled Spirits™
first-fill (adj.)
microdistilleryno hyphen
nanodistilleryno hyphen
new makeno hyphen, even as adj.
off flavors, off notesno hyphen as noun, hyphen as adj.
rick houseone word, no hyphen
single barrelno hyphen, even as adj.
single malt, American single maltno hyphen nor caps except in brand name
small-batch (adj.)


Write out zero through nine. More than nine, or if the number appears in the same sentence with one greater than nine use numerals. e.g., “There were 7 out of the 10 people involved at the meeting.”

Use % sign with numerals. Spell out “percent” when speaking figuratively. Example: “I’m giving this a 100 percent effort.”


eau de vie (singular); eaux de vie (plural) — note italics

The plural of whiskey is whiskeys. The plural of whisky is whiskies.


em dashesIn text, surrounding spaces, In captionsLions, tigers — and bears!
ellipsesIn text, single character, single space after
Same in captions and headlines
Lions, tigers… and bears!
serial commayesThe distillery makes gin, brandy, and whiskey.

Scare Quotes vs. Italics

In general, avoid scare quotes. Use only to denote sarcasm or particular stress on a word or its usage.

book titlesitalics
common industry termsno formatting
defining termsitalics
eau de vie (singular); eaux de vie (plural)italics
foreign wordsitalics
periodical titlesitalics
Scientific nomenclatureitalics
web site namesappear just as you would plug into a browser

Spelling & Usage

Alcohol and Tobacco Tax and Trade BureauSpell out on first reference in an article. “TTB” on subsequent references.
curaçaoUse Alt + 0231 in Windows for the “ç.”
Master distillerUsually "head distiller." Master distillers have decades of experience and know what to do when things go wrong. Obeys AP style for capitalization.
okayAlways spelled out: “Are you okay with that?”
Whiskey, whiskyUse “whiskey” when referring to the substance generically. Use “whisky” when referring specifically to a product from a region that uses that spelling. Example: “The most expensive bottle in the whiskey aisle is usually a Scotch whisky.”


Periods only after complete sentences. 
Omit spaces after em-dashes.
Left—Craft distiller doing a distilling thing
Right—This is the distilling thing mentioned above.
CalloutsQuotation marks when calling out a quotation.
FormattingUse paragraph breaks, not line breaks
Single space before new sentence
Single paragraph break before new paragraph
Leave smart quotes to layout editor
QuotationsUse present tense“I’m a distiller,” says Plummer.


Include both centigrade and Fahrenheit. Numerals, degree symbol, then C or F with no spaces    60°C (140°F)

Units of Measure

Space between numerals and abbreviated units, e.g., “1,000 gal copper pot still”

Hyphenate adjectival form when writing out unit, e.g., “1,000-gallon copper pot still”


Email editor@distilling.com