Consult the AP Stylebook for any circumstances not covered here.
|ABV||all caps, no periods, with “%”||45% ABV|
|genever||preferred spelling, “Jenever” and “Geniévre” are only to be used in brand names or when there is a specific geographical reason for their use, in which case, italicize.||genever
Belgium still produces jenever.
|Scotch||stands alone. “Scotch whisky” is redundant|
Write out zero through nine. More than nine, or if the number appears in the same sentence with one greater than nine use numerals. e.g., “There were 7 out of the 10 people involved at the meeting.”
Use % sign with numerals. Spell out “percent” when dealing with human issues.
eau de vie (singular); eaux de vie (plural) — note italics
whiskeys, not whiskies
|em dashes||In text, surrounding spaces
|Lions, tigers — and bears!|
|ellipses||In text, single character, single space after
Same in captions and headlines,
|Lions, tigers… and bears!|
|serial comma||Historically, no. For some reason.
But use it before “etc.”
|Lions, tigers and bears!|
PhD — No periods
AM, PM for time of day
Hyphenated vs. Compound words
American oak, Jamaican rum – no hyphen needed for names of woods or spirits, even as adjectives
brandy maker, brandy making (n.)
brandy-making skills (adj.)
byproduct – no hyphen
craft-distilled (adj.) – with the exception of Certified Craft Distilled Spirits™
microdistillery (one word)
nanodistillery (one word)
new make – no hyphen, even as adj.
off flavors, off notes – no hyphen as noun, hyphen as adj.
single barrel – no hyphen, even as adj.
single malt, American single malt – no hyphen nor caps except in brand name
Scare quotes vs. Italics
In general, avoid scare quotes. Use only to denote sarcasm or particular stress on a word or its usage.
book titles — italics
common industry terms – no formatting
defining terms — italics
eau de vie (singular); eaux de vie (plural) — italics
foreign words — italics
periodical titles — italics
web site names — appear just as you would plug into a browser
Spelling & Usage
|Alcohol and Tobacco Tax and Trade Bureau||Spell out on first reference in an article. “TTB” on subsequent references.|
|curaçao||Use Alt + 0231 in Windows for the “ç.”|
|Master distiller||Usually “head distiller.” Master distillers have decades of experience and know what to do when things go wrong. Obeys AP style for capitalization.|
|okay||Always spelled out: “Are you okay with that?”|
|whiskey, whiskeys||“Whisky” only in a brand name, only when capitalized.
Always “whiskey” when referring to the substance.
“Scotch whisky” is redundant; delete “whisky.”
Periods only after complete sentences.
Omit spaces after em-dashes.
|Left—Craft distiller doing a distilling thing
Right—This is the distilling thing mentioned above.
|Callouts||Quotation marks when calling out a quotation.|
|Formatting||Use paragraph breaks, not line breaks
Single space before new sentence
Single paragraph break before new paragraph
Leave smart quotes to layout editor
|Quotations||Use present tense||“I’m a distiller,” says Plummer.|
Include both centigrade and Fahrenheit. Numerals, degree symbol, then C or F with no spaces 60°C (140°F)
Units of Measure
Space between numerals and abbreviated units, e.g., “1,000 gal copper pot still”
Hyphenate adjectival form when writing out unit, e.g., “1,000-gallon copper pot still”
List specific style questions here and tag @BradPlummer in a comment.