Home Search

suzanne henricksen - search results

If you're not happy with the results, please do another search

Six Virtual Event Ideas to Fill Your Tasting Room Gap

Forced tasting room closures, slower than desired reopening plans and understandably nervous consumers have made this year a trying one for most craft distillers....

Social Media Platforms How to Choose the Right Ones for Your Business

If you’re a small business owner building a brand, you know the importance of social media as part of your marketing efforts. In today’s...

Five Reasons to Make Virtual Experiences a Permanent Tool in Your Marketing Toolbox

As more and more craft distillers start to jump on the virtual tasting bandwagon amidst the global pandemic, there are two common themes. Those...

Find Your Tribe With Target Consumer Marketing

As a marketer, defining your target market is one your most important tasks. Why? Helping you find your consumer tribe ensures you waste as...

Just Say No… To Marketing

Listen, my craft maker friends, let’s get one thing straight: I love marketing. When done right, it can be one of the biggest differentiators...

Building a Brand Ambassador Program That Works

When it comes to marketing your brand, a brand ambassador program can be hugely beneficial. Or it can be a giant disappointment. More and...

Leverage PR to Grow Your Brand

As a craft distiller, you’re likely familiar with public relations — or PR — as a marketing tactic but, as with all marketing tactics,...

Make Your Marketing Work Harder

When craft distillers first start thinking about marketing, they often focus in on branding, logos, social media, websites and other tactical marketing elements. By...

Hit Your Mark with Focused Local Marketing

In a world where “FASTER! FURTHER! BIGGER!” is often seen as best, it’s easy to get caught up in that mentality yourself as a...

Marketing & Distribution

The race to distribution, for many distillers, is an important one on the journey to sustainable growth. As a seasoned marketer, however, I have...