Jesse Smith is a molecular biologist, herbalist and the owner of Five by Five Tonics in Chico, CA. Jesse started his education in bitters making in the traditions of traditional Chinese herbal medicine. Jesse is the author of the forthcoming book Bitter Startup: A Guide to Starting a Cocktail Bitters Company and the primary contributing author to Beverage IQ.
The Voice of Craft Distilling
Our mission is to promote and defend the art and enterprise of craft distilling. Through our programs of economic development, academic research, and education we generate greater public awareness and appreciation for the quality and variety of craft spirits and we bring benefits to the larger society in which we live.