Marty Fettig is a partner in www.firewaterfirm.com, and has aAthe spirits industry with experience within both the supplier and distributor tiers. Marty is a former VP Marketing at both SKYY Spirits and Breakthru Beverage and has worked with hundreds of brands both domestic and international. He is an accomplished, insightful marketing executive with a proven track record of building brands, developing successful new products and designing high impact marketing campaigns that drive revenue growth. Marty has the ability to transform an under-performing brand into a lucrative trendsetter.