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ADI to Make Public Comment to TTB

On November 26, 2018, TTB published a notice of proposed rulemaking entitled “Modernization of the Labeling and Advertising Regulations for Wine, Distilled Spirits, and Malt Beverages.” This proposal is a significant reorganization and amendment of the rules that govern...

Outsourcing Spirits

“Always in motion is the future,” said Yoda in The Empire Strikes Back, proving once and for all that Yoda had never set foot inside a rickhouse. A rickhouse is dim and motionless. And for a distiller, it’s his or...

The Long Haul

The next time you walk into a craft distillery and see rows of aging bourbon or whiskey barrels, take a moment to reflect on what went into those investments. Every barrel was meticulously crafted and represents a significant investment...

A Place of Their Own

One of the nation’s five largest liquor retailers has created sections within their stores for craft spirits. The 32-foot island pictured above is at the entrance to the whiskey section at Binny’s Beverage Depot’s flagship store in Chicago. It...

Cost Analysis: from Grain 
to Retail Shelf

Barrel-aged gin. Flavored moonshine. Small-batch rye. Cinnamon whiskey. Hand-crafted tequila. Single-barrel bourbon. At the local liquor store, the average consumer is treated to spirits of all varieties, ages, levels of quality and artisanship, and packaging shapes and sizes, but generally...

Defending Yourself from Trademark Infringement

What should you do when someone accuses you of “trademark infringement,” often in a certified letter written by a lawyer? This article contains some suggestions on how to handle the situation. What is Trademark Infringement? Trademark infringement occurs when consumers are...

CORE

The conversation usually starts like this: “I’m a little behind on my monthly TTB reporting and I’m not sure how to get caught up.” Or “Our compliance manager has left the company and I’m not sure where we are...

What’s in a Name?

As craft distilleries proliferate to over 1,000 across the country, finding a branding path through an alcoholic beverage industry teeming with craft brewers and wineries has become increasingly hard. For a craft distillery intent on developing a distinctive brand,...

Ten Ways I Freed my Distillery from Environmental Irresponsibility

Does your distillery have a “deathprint”? Every kilowatt-hour of coal-generated electricity is 670 times more likely to kill someone than wind power. Every plastic cup used at tasting events will hang around for 450 years or more in piles of...

What the Bottled in Bond Act of 1897 Means Today

“Bottled in bond” is a phrase coined more than 100 years ago in the whiskey business to assure the purchaser that he was buying the real deal. Prior to Prohibition, counterfeit whiskey flooded the unregulated market, at best swindling...