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Cost Analysis: from Grain 
to Retail Shelf

Barrel-aged gin. Flavored moonshine. Small-batch rye. Cinnamon whiskey. Hand-crafted tequila. Single-barrel bourbon. At the local liquor store, the average consumer is treated to spirits of all varieties, ages, levels of quality and artisanship, and packaging shapes and sizes, but generally...

Defending Yourself from Trademark Infringement

What should you do when someone accuses you of “trademark infringement,” often in a certified letter written by a lawyer? This article contains some suggestions on how to handle the situation. What is Trademark Infringement? Trademark infringement occurs when consumers are...

CORE

The conversation usually starts like this: “I’m a little behind on my monthly TTB reporting and I’m not sure how to get caught up.” Or “Our compliance manager has left the company and I’m not sure where we are...

What’s in a Name?

As craft distilleries proliferate to over 1,000 across the country, finding a branding path through an alcoholic beverage industry teeming with craft brewers and wineries has become increasingly hard. For a craft distillery intent on developing a distinctive brand,...

Ten Ways I Freed my Distillery from Environmental Irresponsibility

Does your distillery have a “deathprint”? Every kilowatt-hour of coal-generated electricity is 670 times more likely to kill someone than wind power. Every plastic cup used at tasting events will hang around for 450 years or more in piles of...

What the Bottled in Bond Act of 1897 Means Today

“Bottled in bond” is a phrase coined more than 100 years ago in the whiskey business to assure the purchaser that he was buying the real deal. Prior to Prohibition, counterfeit whiskey flooded the unregulated market, at best swindling...

And Now for Something Completely Different

There is a lot about the Lost Spirits Distillery that is unique to the distilling community. Few subjects are more likely to bring out pitchforks and torches from traditionalists than their accelerated-aging technique — creating flavor precursors by tweaking...

#What?

As small business owners and distillers, I’m willing to bet that many of you are on Instagram. And if you’re not, I’m willing to bet that you’re considering it. Smart move. Social media is a great tool to grow...

A Contractor’s Guide to Building a Distillery

The road to success is always under construction. —Arnold Palmer The advancement of any craft requires constant tweaking and fine-tuning. With distilling we find this to be literally true as well. A production facility must have a well-built foundation, properly plumbed...

Make Your Voice Heard

On October 19, 2018, the Alcohol Tax and Trade Bureau (TTB) published its Strategic Plan for Fiscal Years 2018–2022. TTB’s second strategic goal of the five-year plan is to “facilitate commerce through a modern labeling program focused on service...