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Leverage PR to Grow Your Brand

As a craft distiller, you’re likely familiar with public relations — or PR — as a marketing tactic but, as with all marketing tactics, it can often be confusing to know where it fits in the puzzle. I often...

The Skinny on Canned Cocktails

For many, summertime means going to the beach and lying by the pool. Unfortunately, packing a bottle of traditional craft spirits means bringing glass, which is cumbersome and typically prohibited. One viable option for a convenient, portable and refreshing...

Design Thinking for Distillers

For the past 10 years, the world of tech and business has buzzed with this idea: “Design thinking can change the world.” It’s been repeated at companies like IBM, Uber and L’Oréal and in disciplines as diverse as urban...

Make Your Marketing Work Harder

When craft distillers first start thinking about marketing, they often focus in on branding, logos, social media, websites and other tactical marketing elements. By jumping in tactically, however, you’re missing the most important part of successful marketing. You. Who...

Distillery Insurance

Whether you are brand-new to the distilling industry or if you have been making products for years and distributing on a national level, one of the greatest considerations that you should take into account is your insurance coverage. I...

California Distillers Go to D.C. to Support The Craft Spirits Modernization and Tax Reform...

On July 22-23 a small delegation of California distillers went to Washington D.C. to attend the Public Policy Conference hosted by the Distilled Spirits Council of the United States (DISCUS) and the American Craft Spirits Association (ACSA). The primary...

Be Safe. Save Money. Build Your Own Lab.

For craft distillers, the key to success in product development and production is to document what you do and continuously improve your methods to help you achieve your goals more easily, cheaply and with the best possible results. Building...

Laying Down Barrels Managing Cash

The challenges associated with managing cash while producing and barrel-aging whiskey can be enormous. Distilling single malt whiskey is not just my business, it is my passion. I’ve been trained in the art and science of brewing and distilling, and...

Hit Your Mark with Focused Local Marketing

In a world where “FASTER! FURTHER! BIGGER!” is often seen as best, it’s easy to get caught up in that mentality yourself as a business owner. But when it comes to distillery life, we all know that slowing down,...

Louisville 2.0

There is a fresh wind blowing in the historically reverent city of Louisville. Yes, bourbon still reigns, even controls, the region and longtime distilleries have dominated the culture like venerable parents and grandparents. But a diverse expansion has been...