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The State of Our Bar Community is Dire

It’s a terrifying time for all. But it’s a dire time for small businesses, especially our beloved restaurants and bars. Not only do our independent restaurants and bars bring the color and literal and figurative “flavor” to each of...

Craft Distilleries Around the US Step Up to Help Fill Hand-Sanitizer Shortages

by Brad Plummer, Editor, Distiller Magazine As urgency around the global coronavirus pandemic has intensified, consumers across the country shopping for one of the most basic personal hygiene products — hand sanitizer — have been met with empty shelves. In response...

Amid Economic Turmoil Congress Should Act to Make FET Reductions Permanent

Most distilleries, wineries and breweries have benefited from the last few years’ of lower Federal Excise Rates (“FET)” thanks to passage of the Craft Beverage Modernization Act by Congress. That Act temporarily reduced excise taxes for producers, especially craft producers....

Distiller’s Identity Crisis

At the Italian grocery store near my house I stock up on red, non-alcoholic aperitivos. They taste like fizzy Campari, with the same bitter finish. I drink one with dinner, and am not alone in enjoying an alcohol alternative....

5 Categories to Include in Your Distillery’s Marketing Plan

Marketing plans are much like crafting a cocktail — if you leave one ingredient out — it can throw off the entire drink. If you use only one ingredient (like social media), it’s not really a cocktail, now is...

The Fine Art Greenwashing

In the age of climate protests and anti-straw campaigns, the word sustainability seems to be on everyone’s lips — and websites. This would be good news to true activists if there were not also a corresponding rise in greenwashing. Greenwashing...

The Recession Will Not Be Televised… Prepare for it Now

Congratulations! You have chosen to be a distiller! If you are like most people, you got into the craft-spirits business for the love of the craft and the spirits, not the business part. While being a distiller means long...

Adventures in Co-Packing

In 2013, Caitlyn Krug moved to Spain after graduating from the University of California, Los Angeles. She aspired to work in the hospitality and tourism industry and took a job as a bartender in the Basque Country region. It...

Who’s Working for Whom?

Why did you get into the craft-spirits business? Most people have an answer similar to Mike Selberg, founder of Cannon Beach Distillery in Oregon: “I had no real experience in the industry, I just knew I wanted to make...

Leverage PR to Grow Your Brand

As a craft distiller, you’re likely familiar with public relations — or PR — as a marketing tactic but, as with all marketing tactics, it can often be confusing to know where it fits in the puzzle. I often...