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What the Bottled in Bond Act of 1897 Means Today

“Bottled in bond” is a phrase coined more than 100 years ago in the whiskey business to assure the purchaser that he was buying the real deal. Prior to Prohibition, counterfeit whiskey flooded the unregulated market, at best swindling...

And Now for Something Completely Different

There is a lot about the Lost Spirits Distillery that is unique to the distilling community. Few subjects are more likely to bring out pitchforks and torches from traditionalists than their accelerated-aging technique — creating flavor precursors by tweaking...

#What?

As small business owners and distillers, I’m willing to bet that many of you are on Instagram. And if you’re not, I’m willing to bet that you’re considering it. Smart move. Social media is a great tool to grow...

A Contractor’s Guide to Building a Distillery

The road to success is always under construction. —Arnold Palmer The advancement of any craft requires constant tweaking and fine-tuning. With distilling we find this to be literally true as well. A production facility must have a well-built foundation, properly plumbed...

Make Your Voice Heard

On October 19, 2018, the Alcohol Tax and Trade Bureau (TTB) published its Strategic Plan for Fiscal Years 2018–2022. TTB’s second strategic goal of the five-year plan is to “facilitate commerce through a modern labeling program focused on service...

The Rise of the B Corporation

One of the greatest consumer shifts in America over the last thirty years has been back toward buying from local producers, away from larger corporations. We like to know who grew our food, distilled our spirits and brewed our...

Turning Around the Social Media Time Suck

Whether you love it or hate it, I think we can all admit that social media is here to stay. Selfies, never-ending foodstagrams, motivational quotes, awkward personal shares, duck faces, yoga posing army figurines all around the world —...

Matching Whiskey Production with Sales

Sales need to grow, right? But first, whiskey needs to age. Those distillers that have been making whiskey for a while now have probably dealt with this firsthand. Those of you just entering this space may not have dealt...

TTB vs FDA

When it comes to understanding the authority differences between the Food and Drug Administration (FDA) and the Tax and Trade Bureau (TTB), there is a great deal of confusion among craft distillers. What role does the FDA have on...

The Power of Branding: A Strategic Approach to Design

An Excerpt from the book Branding:Distilled by Cynthia Sterling of Sterling Creativeworks The craft spirits category is young, thriving and growing at a phenomenal pace. The diversity and style of craft spirits packaging is a delight for spirits lovers and...