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Moonshine University

In the city of Louisville, KY — the epicenter of American distilling — resides the country’s premier distilling school, Moonshine University. There, students from all over the world come to learn the art of distilling from some of the...

Hosting Great Virtual Events

Virtual tastings are no longer news, but they remain an exciting way to drive engagement, deepen relationships with your audience and grow your brand. Many of us have been at it with virtual events for over a year now...

FET Follow-up: How Distilleries are Capitalizing on Permanent FET Reduction

When the Craft Beverage Modernization and Tax Reform Act was initially passed at the end of 2017 (with an effective date of January 1, 2018), it marked both the culmination of years of effort and also the beginning of...

Behind the Steel Door

Working for a distillery owner can be an enormous challenge. Okay, maybe that is an understatement - it might be one of the most difficult undertakings that many aspiring distillery professionals will face. Ours can be a murky world...

The True Cost of Direct-to-Consumer Shipping for Distillers

Getting to Digital Running a small business is challenging enough, and for craft distillers, the high regulatory burden only adds to that list of challenges to overcome as a result of outdated laws and regulations. Over the last decade distilleries have...

Six Virtual Event Ideas to Fill Your Tasting Room Gap

Forced tasting room closures, slower than desired reopening plans and understandably nervous consumers have made this year a trying one for most craft distillers. As with any challenge, however, there comes opportunity. And the great big opportunity of 2020...

Fruit & Fire

Leave it to two forward-thinking women to turn tragedy into a potentially new approach to brandy in the region that pioneered and defined the American style: Northern California. As home to trailblazers like Germain-Robin, Charbay, St. George Spirits and...

A Roller Coaster in a Glass

The year is 2019. It’s late June in New York City, and monied Manhattanites can be heard planning their seasonal escape to the Hamptons or other such places of well-to-do frolic as they sip their lattes in the Upper...

Couples Who Mean Business

Married couples have been operating businesses together for many generations. Society’s humble beginnings relied on the mom-and-pop mercantile, drug store and family farms. Traditionally the wife was the bookkeeper while the husband did the manual labor. Though the stereotypical roles...

Social Media Platforms How to Choose the Right Ones for Your Business

If you’re a small business owner building a brand, you know the importance of social media as part of your marketing efforts. In today’s society, social media is the best way to get in front of your potential consumers...