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The Sourcing Transition

New distilleries that make aged spirits always face the same problem: How can they build their brand and business before their own spirits are ready? Some distilleries have the patience and resources simply to wait, laying down whiskey or...

Taking Sides

“If you are neutral in situations of injustice, you have chosen the side of the oppressor.” — Desmond Tutu There has been a lot of turmoil in the world lately, and as a human I’m sure you’ve noticed it and...

FET and a Call to Action

American distillers are bracing for an uncertain future as the expiration of the Craft Beverage Modernization and Tax Reform Act (CBMTRA) fast approaches. Unless the US congress grants another one-year extension, as they did at the end of 2019,...

Ready to Pivot

Twice a week the owners of Rolling Still set up a large wooden table in the courtyard of their cocktail lounge and gift sanitizer to the community. People can walk up or honk from the curb of the town’s...

Find Your Tribe With Target Consumer Marketing

As a marketer, defining your target market is one your most important tasks. Why? Helping you find your consumer tribe ensures you waste as little money and time as possible when trying to reach them and increases your odds...

Behind the Scenes with Cutwater Spirits

Step into the cavernous warehouse of Cutwater Spirits — located in the Miramar neighborhood of San Diego, an area first made famous as the actual site of the Top Gun program at Marine Corps Air Station Miramar before becoming...

A Spirited Voyage

As most distillers know well, Uncle Sam makes a pretty penny on each bottle of alcohol manufactured in the United States. Federal excise taxes on distilled spirits are higher than those imposed on almost any other consumer good. When...

Avoiding the Pitfalls of Partnerships in the Distilling Business

Craft distilling is the heart and soul of the alcohol movement. Many craft distillers began as hobbyists, keeping their day jobs while focusing night and weekend efforts on perfecting their spirits. And those efforts paid off: the industry is...

Why Your Distillery Needs a Content Strategy

Humans subconsciously love cohesion. Customers fall in love with brands once they sense brand cohesion. When it comes to gaining a following, it’s less about the benjamins for marketing and advertising, and more about brand cohesion — aka consistent...

The Low Down on Shipping Hand Sanitizer

Due to the ongoing COVID-19 crisis, supplies of hand sanitizer have been running low at health care facilities for weeks, and the demand is only getting higher. In response, most distillers of alcoholic beverages have switched over some of...