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The Low Down on Shipping Hand Sanitizer

Due to the ongoing COVID-19 crisis, supplies of hand sanitizer have been running low at health care facilities for weeks, and the demand is only getting higher. In response, most distillers of alcoholic beverages have switched over some of...

The State of Our Bar Community is Dire

It’s a terrifying time for all. But it’s a dire time for small businesses, especially our beloved restaurants and bars. Not only do our independent restaurants and bars bring the color and literal and figurative “flavor” to each of...

Cost Analysis: from Grain to Retail Shelf

Barrel-aged gin. Flavored moonshine. Small-batch rye. Cinnamon whiskey. Hand-crafted tequila. Single-barrel bourbon. At the local liquor store, the average consumer is treated to spirits of all varieties, ages, levels of quality and artisanship, and packaging shapes and sizes, but generally...

Design Thinking for Distillers

For the past 10 years, the world of tech and business has buzzed with this idea: “Design thinking can change the world.” It’s been repeated at companies like IBM, Uber and L’Oréal and in disciplines as diverse as urban...

A Roller Coaster in a Glass

The year is 2019. It’s late June in New York City, and monied Manhattanites can be heard planning their seasonal escape to the Hamptons or other such places of well-to-do frolic as they sip their lattes in the Upper...

Ready to Pivot

Twice a week the owners of Rolling Still set up a large wooden table in the courtyard of their cocktail lounge and gift sanitizer to the community. People can walk up or honk from the curb of the town’s...

Facing the COVID-19 Crisis with Action

It’s been an unusually busy few weeks during an unprecedented historical period for US craft distillers. Here is a roundup of how some state guilds and distillers have taken action. California The leadership of California Artisanal Distillers Guild (CADG, https://www.cadistillers.org) are...

5 Categories to Include in Your Distillery’s Marketing Plan

Marketing plans are much like crafting a cocktail — if you leave one ingredient out — it can throw off the entire drink. If you use only one ingredient (like social media), it’s not really a cocktail, now is...

Defending Yourself from Trademark Infringement

What should you do when someone accuses you of “trademark infringement,” often in a certified letter written by a lawyer? This article contains some suggestions on how to handle the situation. What is Trademark Infringement? Trademark infringement occurs when consumers are...

Distillery Insurance

Whether you are brand-new to the distilling industry or if you have been making products for years and distributing on a national level, one of the greatest considerations that you should take into account is your insurance coverage. I...