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The Slow Distillation Movement

Being an aficionado of the Slow Food Movement since the beginning, I would like to add another antidote to the tyranny of the fast food industry and the frenzied pace of modern culture. Slow Distillation By using ancestral methods of distillation,...

Hidden Tax Credits

With around a thousand operational or in-progress craft distilleries, most of which have opened in the last five to ten years, the craft spirits industry is following the similar past trends of craft beer and wine. This rapid growth often...

Direct Consumer Sales

State laws that govern whether or not distilleries can sell bottles directly to consumers have a dramatic affect on a distillery’s ability to stay in business. Nowhere is this more evident than in the state where the craft revolution...

Running with the Big Boys

Jack Daniels, Jim Beam, Diageo, Bacardi and Stolichnaya. If these names stir up feelings of any kind, it is no accident. These brands will spend more money on incentives for distributors in the second half of 2015 than the whole craft...

Protecting Your Brands Through Trademark Law

Craft distillers are passionate about their spirits. But having the most innovative, flavorful, hand-crafted spirit in the country will not itself prompt a consumer to buy it. This requires branding: a memorable name and package design that piques a...

Branding:Distilled A Guide to Package Design for Craft Spirits

THE BRANDING AND PACKAGING DESIGN PROCESS STEP BY STEP A good design partner will help you clarify your brand vision, and then bring it into tangible form. Unfortunately, few startup distillers have experience finding a design partner and managing the design...

Secrets to Swimming with the (Financial) Sharks

First, do this: go online and search “Balcones whiskey and its investors.” The Balcones lesson is this: once you take investor money, your company changes. It is no longer purely a vehicle for your art. Investor money puts you on...

Reading the label — The Basics

Product labels are among the many critical items in the distillery start-up process, and they are just as important in the growth of the distiller’s product line in the marketplace. Whether simple and direct, or complex and wordy, the...

Exporting Craft Spirits to the United Kingdom

Allison Evanow had been eyeing Europe’s burgeoning market in organic goods when she sent her first load of spirits to the UK. It did not go well. The founder of Square One Organic Spirits explains that the problem wasn’t...