Marketing & Packaging

Direct Consumer Sales

State laws that govern whether or not distilleries can sell bottles directly to consumers have a dramatic affect on a distillery’s ability to stay in business. Nowhere is this more evident than in the state where the craft revolution...

Protecting Your Brands Through Trademark Law

Craft distillers are passionate about their spirits. But having the most innovative, flavorful, hand-crafted spirit in the country will not itself prompt a consumer to buy it. This requires branding: a memorable name and package design that piques a...

Branding:Distilled A Guide to Package Design for Craft Spirits

THE BRANDING AND PACKAGING DESIGN PROCESS STEP BY STEP A good design partner will help you clarify your brand vision, and then bring it into tangible form. Unfortunately, few startup distillers have experience finding a design partner and managing the design...

Exporting Craft Spirits to the United Kingdom

Allison Evanow had been eyeing Europe’s burgeoning market in organic goods when she sent her first load of spirits to the UK. It did not go well. The founder of Square One Organic Spirits explains that the problem wasn’t...