Customer Service in the Distillery
The tasting room in many cases is the only way distilleries can connect directly with consumers outside of the three-tier system. Other than the design of the physical space and the products, the most important thing you can do...
Craft Rum Grows Up
A cavalcade of creative distillers are out to change rum’s notoriety, ditching the images of tipsy, yo-hoing pirates and fast-flowing yacht swill and replacing them with the allure of an exquisitely cultivated, multidimensional spirit.
Yet many producers don’t necessarily think...
Make Your Marketing Work Harder
When craft distillers first start thinking about marketing, they often focus in on branding, logos, social media, websites and other tactical marketing elements. By jumping in tactically, however, you’re missing the most important part of successful marketing. You. Who...
How to Increase Your Social Media Following Without a Budget
Do you feel like you’re doing everything to gain more followers on social media but your numbers aren’t growing? If so, you aren’t alone. This is a common problem that plagues many brands. At the end of the day,...
Protecting Your Brands Through Trademark Law
Craft distillers are passionate about their spirits. But having the most innovative, flavorful, hand-crafted spirit in the country will not itself prompt a consumer to buy it. This requires branding: a memorable name and package design that piques a...
Odgen’s Own Celebrates PRIDE Year-Round with Five Husbands Vodka
June is Pride Month, but this year, revelers in much of the inland West will have a new way to celebrate all year long. Ogden’s Own Distillery, based in Ogden, Utah, recently released a new 2022 edition of Five...
Brand Builder: Effie Panagopoulos
It’s 2008 and Effie Panagopoulos is at a beach bar on the island of Mykonos. As the daughter of a “very serious first generation Greek family,” Effie remembers fondly this trip that brought her back to Greece. After a...
Discovering a Century Old Liquor Stash
Somebody hit the switch with this Indiana Jones kinda thing and the bookshelf opened up, and behind it was a bid old vault door,” says Jay Lockwood of DorWood Distillery, laughing heartily at the drama. “But unlike Geraldo Rivera’s...
Hosting Great Virtual Events
Virtual tastings are no longer news, but they remain an exciting way to drive engagement, deepen relationships with your audience and grow your brand. Many of us have been at it with virtual events for over a year now...
Bringing Distillery Tasting Room Sales to the Next Level
When it comes to distilleries open to the public, having a staff that provides visitors with great memories doesn’t always equal a tasting room’s full sales potential. And given that distilling is an art form that requires so much...
