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Find Your Tribe With Target Consumer Marketing

As a marketer, defining your target market is one your most important tasks. Why? Helping you find your consumer tribe ensures you waste as little money and time as possible when trying to reach them and increases your odds...

Just Say No… To Marketing

Listen, my craft maker friends, let’s get one thing straight: I love marketing. When done right, it can be one of the biggest differentiators between failing and thriving craft distilleries. And my number one priority is ensuring more craft...

Building a Brand Ambassador Program That Works

When it comes to marketing your brand, a brand ambassador program can be hugely beneficial. Or it can be a giant disappointment. More and more I’m hearing the latter from craft distillers, which is a frustrating waste of time...

Leverage PR to Grow Your Brand

As a craft distiller, you’re likely familiar with public relations — or PR — as a marketing tactic but, as with all marketing tactics, it can often be confusing to know where it fits in the puzzle. I often...

Make Your Marketing Work Harder

When craft distillers first start thinking about marketing, they often focus in on branding, logos, social media, websites and other tactical marketing elements. By jumping in tactically, however, you’re missing the most important part of successful marketing. You. Who...

Branding:Distilled A Guide to Package Design for Craft Spirits

THE BRANDING AND PACKAGING DESIGN PROCESS STEP BY STEP A good design partner will help you clarify your brand vision, and then bring it into tangible form. Unfortunately, few startup distillers have experience finding a design partner and managing the design...