Winter 2019 Issue

A Real-Time Technique for Analyzing Congeners

Note: The authors are proud to present the findings of a study we conducted with funds from the first grant awarded from ADI’s Research...

Flavoring Whiskey

It takes years of aging to make whiskey in accordance with accepted definitions, so if you’ve done it right, why would you add anything...

Just Say No… To Marketing

Listen, my craft maker friends, let’s get one thing straight: I love marketing. When done right, it can be one of the biggest differentiators...

The Brothers Who Bottled New Orleans

New Orleans holds a special place in the world’s imagination, a half-Southern, half-Caribbean hideaway layered in cultural collisions, buoyed by cocktail artistry and swarming...

The Fine Art Greenwashing

In the age of climate protests and anti-straw campaigns, the word sustainability seems to be on everyone’s lips — and websites. This would be...

The Recession Will Not Be Televised… Prepare for it Now

Congratulations! You have chosen to be a distiller! If you are like most people, you got into the craft-spirits business for the love of...

On the Road to Cajun Spirits

“I was somewhere around Thumb Butte on the edge of the desert when the hankering for whiskey began to take hold.” —  *not quite*...

Mash: Chemistry 101

Sometimes it’s good to go back to the basics. A refresher on a seemingly familiar topic can be… well, refreshing. Mash chemistry is one of...

Sazerac Opens Museum-Distillery in New Orleans

Thinking big is never a problem for the Sazerac Company — billion-dollar mega-importers with more than 2,000 employees, nine distilleries and 300-plus brands around...

Packaging Selection for Craft Spirits Brands

Saverglass is the leading global player in the market for premium and superpremium glass bottles in the spirits industry. The company uses its production...

American Fernet is Here

Flash back a quick decade and fernet was among the most niche of all drinks, passionately beloved by a tiny, dedicated contingent largely consisting...

Book Reviews

The Cocktail Bar: Notes for an Owner & Operator by Chall Gray Hayward, White Mule Press, 2018 122 pages $25 ISBN: 9780996827799 Chall Gray has opened six bars including Little...

Dr. Anne Brock

ADI is honored to present Dr. Anne Brock, Master Distiller of Bombay Gin, as the keynote speaker for the 2020 ADI Craft Spirits Conference...

Water

Eau de vie, Voda, Uisce beatha — the names of our favorite spirits literally mean “Water of Life.” Water and the history of spirits...

Who’s Working for Whom?

Why did you get into the craft-spirits business? Most people have an answer similar to Mike Selberg, founder of Cannon Beach Distillery in Oregon:...

The Return of Rosen Rye

While observing her mother’s nonprofit, Flint Hill Farm Educational Center in Coopersburg, PA, Laura Fields noticed that, although the adults were happy to buy...

Building a Brand Ambassador Program That Works

When it comes to marketing your brand, a brand ambassador program can be hugely beneficial. Or it can be a giant disappointment. More and...