Winter 2019 Issue
A Real-Time Technique for Analyzing Congeners
Note: The authors are proud to present the findings of a study we conducted with funds from the first grant awarded from ADI’s Research...
Flavoring Whiskey
It takes years of aging to make whiskey in accordance with accepted definitions, so if you’ve done it right, why would you add anything...
The Brothers Who Bottled New Orleans
New Orleans holds a special place in the world’s imagination, a half-Southern, half-Caribbean hideaway layered in cultural collisions, buoyed by cocktail artistry and swarming...
Just Say No… To Marketing
Listen, my craft maker friends, let’s get one thing straight: I love marketing. When done right, it can be one of the biggest differentiators...
The Fine Art Greenwashing
In the age of climate protests and anti-straw campaigns, the word sustainability seems to be on everyone’s lips — and websites. This would be...
The Recession Will Not Be Televised… Prepare for it Now
Congratulations! You have chosen to be a distiller! If you are like most people, you got into the craft-spirits business for the love of...
On the Road to Cajun Spirits
“I was somewhere around Thumb Butte on the edge of the desert when the hankering for whiskey began to take hold.” — *not quite*...
Mash: Chemistry 101
Sometimes it’s good to go back to the basics. A refresher on a seemingly familiar topic can be… well, refreshing.
Mash chemistry is one of...
Sazerac Opens Museum-Distillery in New Orleans
Thinking big is never a problem for the Sazerac Company — billion-dollar mega-importers with more than 2,000 employees, nine distilleries and 300-plus brands around...
Packaging Selection for Craft Spirits Brands
Saverglass is the leading global player in the market for premium and superpremium glass bottles in the spirits industry. The company uses its production...
American Fernet is Here
Flash back a quick decade and fernet was among the most niche of all drinks, passionately beloved by a tiny, dedicated contingent largely consisting...
Book Reviews
The Cocktail Bar: Notes for an Owner & Operator
by Chall Gray
Hayward, White Mule Press, 2018
122 pages
$25
ISBN: 9780996827799
Chall Gray has opened six bars including Little...
Dr. Anne Brock
ADI is honored to present Dr. Anne Brock, Master Distiller of Bombay Gin, as the keynote speaker for the 2020 ADI Craft Spirits Conference...
Water
Eau de vie, Voda, Uisce beatha — the names of our favorite spirits literally mean “Water of Life.” Water and the history of spirits...
Who’s Working for Whom?
Why did you get into the craft-spirits business? Most people have an answer similar to Mike Selberg, founder of Cannon Beach Distillery in Oregon:...
Building a Brand Ambassador Program That Works
When it comes to marketing your brand, a brand ambassador program can be hugely beneficial. Or it can be a giant disappointment. More and...
The Return of Rosen Rye
While observing her mother’s nonprofit, Flint Hill Farm Educational Center in Coopersburg, PA, Laura Fields noticed that, although the adults were happy to buy...
