Benefits for Judging Award Winners

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In addition to the written feedback from our judges, award winners receive a number of additional benefits.

Awards & Certificates

ADI provides all winners with physical medals, digital images and certificates of each individual award that they earn. There are no additional licensing fees or costs for for any of these materials. Additionally, any spirit that meets the requirements for our certification of craft spirits will also be provided with digital images of the appropriate certification. ADI does not sell bottle stickers however, winners have a free license to use the provided digital images to make their own stickers.


ADI publicly announces the winners during our annual Craft Spirits Conference. In addition, ADI sends out a list of the winners to hundreds of our media contacts and the over 13,000 subscribers of our e-newsletter. We also include Double Gold and Gold medal winners in two rounds of promotion through our social media channels, once in the spring and again in the fall.

Consumer Tasting Events

ADI is collaborating with Whiskies of the World, to promote winners from our competition. At these events ADI staffs the table, pours a select number of award winning spirits and informs consumers about the brands. As a result, participating spirits pay a fraction of the cost for a full table and save the expense of sending staff to the event.