Judging – How to Enter – Protocols – Judges – Sponsors – FAQ – Award Winners
In addition to the written feedback from our judges, award winners receive a number of additional benefits.
Placement Opportunity with Total Wine & More
All 2020 Best of Class winners will be given the chance to schedule a half-hour in-person meeting with Total Wine & More senior sales executives to discuss goals and possible placement opportunities. Meetings will be held at the annual Craft Spirits Conference & Vendor Expo, or can be scheduled for a later date at the Total Wine & More headquarters in North Bethesda, Maryland.
Awards & Certificates
ADI provides all winners with physical medals, digital images and certificates of each individual award that they earn. There are no additional licensing fees or costs for for any of these materials. Additionally, any spirit that meets the requirements for our certification of craft spirits will also be provided with digital images of the appropriate certification. ADI does not sell bottle stickers however, winners have a free license to use the provided digital images to make their own stickers.
ADI publicly announces the winners during our annual Craft Spirits Conference. In addition, ADI sends out a list of the winners to hundreds of our media contacts and the over 13,000 subscribers of our e-newsletter. We also include Double Gold and Gold medal winners in two rounds of promotion through our social media channels, once in the spring and again in the fall.
Consumer Tasting Events
ADI is collaborating with Whiskies of the World, and the Independent Spirits Expo to promote winners from our competition. At these events ADI staffs the table, pours a select number of award winning spirits and informs consumers about the brands. As a result, participating spirits pay a fraction of the cost for a full table and save the expense of sending staff to the event.