Concurrent with the Judging of Craft Spirits, ADI evaluates all entries for our Excellence in Packaging Awards. A select group of packaging judges award bronze, silver and gold medals for outstanding spirits packaging. In addition we award the following best of category awards:
New for our 2020 competition, Best Eco-Packaging will be awarded for a spirits packaging that earned a gold medal from our judges and the packaging is made from environmentally friendly materials such as, sustainable, recycled, or light weight materials, non-toxic dyes, packaging designed to be reused, or any other non-offset steps taken to reduce the environmental impact of the spirits packaging.
Best Retail Packaging
Best Retail Packaging award is given to the spirits packaging that earned both a gold medal from our judges and which they believe has a label and bottle design which they believe will stand out in a retail store and is most inviting to customer to pick up off the shelf.
Best Backbar Packaging
Best Backbar Packaging award is given to the spirits packaging that earned both a gold medal from our judges and which they believe has a label and bottle design that does the best job of standing out from a distance in crowd of other bottles on a backbar.
Brand Identity Awards
Packaging judges will also award a bronze, silver and gold medals to the companies or brands that in addition to originality, creativity, and great graphic design, have a harmony in design across multiple products that are also individually distinguishable within the lineup.