Chip Tate, founder, president and head distiller of Balcones Distillery, doesn’t merely defend the creation of craft spirits as a plausible innovation, in an effort to clear a space on the market for his damn good whisky. Rather, he completely dissolves the issue of whether or not his product is relevant, by undermining the seeming contradiction between tradition and innovation altogether. “The tradition is a lie,” he says and not without traces of spite. “The creation of new styles has never been new.”
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