Laura is an insightful marketer with strong analytical and strategic planning skills that help brands effectively make data-driven production and marketing decisions. She has moderated over 400 BTI focus groups analyzing over 10,000 wines, beers, and spirits using industry-leading sensory analysis methodology.A passionate advocate for the craft spirits industry, Laura holds a WSET Level 3 Award in Spirits and she is a Certified Specialist of Spirits from The Society of Wine Educators. She brings over a decade of professional experience to bear for BTI’s clients and partners. Recognized for her expertise in the beverage industry, she has presented at major industry events including the National Restaurant Association’s BAR show.Major brands trust Laura’s deep understanding of consumer tastes and preferences, and she recently co-executed a national consumer taste test
for Jim Beam Black—the first of its kind in the US alcohol industry. She has successfully worked with household-name brands including Heineken, Stoli, Glenfiddich and Kirkland Signature, as well as trade groups that include the New Jersey Wine Growers Association and Arizona’s Willcox Wine Country.
Laura Kruming-Berg
