Bottle, label design and exterior packaging for premium spirits is a critical component of brand development. James E. Pepper recently released a re-creation of its 1945 Decanter Barrel Proof Kentucky Straight Bourbon bottle. The recreation of this highly unique proprietary bottle incorporates innovative design and glass production techniques that have truly captured the brand’s original spirit. This panel will discuss the process involved in its recreation and the considerations made to ensure the quality of the bottle while also addressing sustainability. With James E. Pepper as a case study, the panel will also explore the latest design trends and innovations for premium spirits packaging.

Brand Design Innovations for Premium & Sustainable Spirits Packaging