We’ve all heard the phrase Content Is King, and it’s true. It is the foundation of online marketing and how to effectively use social media and digital marketing in general to connect with your customers, potential customers, and grow your brand. This session, led by Suzanne Henricksen of The Crafty Cask, will provide an overview of what "good" content really means, highlight 5 common mistakes to avoid, provide 5 keys to great content marketing, and deliver 5 specific craft spirits content ideas to drive tangible action for your brand.
Suzanne Henricksen
Suzanne Henricksen is the founder of The Crafty Cask, a media, events, & marketing education agency that works solely with craft alcohol makers. Her Craft Alcohol Marketing Bootcamp supports craft makers in growing their brand, consumer interest and categories through effective marketing. She has over 15 years experience in consumer marketing and a deep passion for craft alcohol, storytelling, education, and helping small businesses grow.
