Adam Polonski, Co-Founder Lost Lantern Whiskey | Freelance Journalist
Getting media attention for your spirits is a critical part of gaining traction, but many producers don’t understand how to reach out to the press in a way that will get effective results. Moreover, a small number of craft distilleries receives a large majority of press attention, and that’s no accident. Adam,
the cofounder of Lost Lantern Whiskey, a longtime spirits journalist, and a former senior whiskey specialist for Whisky Advocate magazine, has firsthand experience on what the press looks for when they’re covering spirits. He’ll discuss when you should and shouldn’t start reaching out to media, what outlets
to target and how to tailor your approach for them, how and when to seek reviews and awards, what PR can and can’t do for you, and other ways to make your distillery and brand as attractive to the press as possible. Handled properly, the media can become your greatest champion.
