Meg Evans This dynamic panel will explore the unique journey of being the first in a new market, the challenges faced, the distinctions between tequila, souring spirits vs. distilling, and a glimpse into the future of this exciting industry. Key Discussion Points:
- First Movers in a New Market: Learn from those who took the bold step of introducing American Agave Spirits to a market saturated in tequila. Discover their motivations, strategies, and the risks they embraced.
- Challenges and Triumphs: Hear firsthand accounts of the obstacles encountered along the way and how these distilleries overcame them. From regulatory hurdles to consumer education, gain insights into navigating the uncharted territory.
- American Agave vs. Tequila: Explore the distinctions and innovations that set American Agave Spirits apart from traditional tequila. Discover the unique terroir, production methods, and flavor profiles that define this emerging category.
- Future Market Trends: Get a sneak peek into the evolving landscape of American Agave Spirits. Panelists will discuss market trends, consumer preferences, and growth opportunities that lie ahead.
- Agave Sourcing Strategies: Gain insights into the intricate process of sourcing agave, whether it's finished spirits or raw agave. Panelists will discuss the considerations involved in selecting agave varieties, assessing quality, and the impact of regionality be it from Mexico or the United States.
