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The secondary market for bourbon is one of the key components that keeps the industry turning. You may want a product to test the market for your brand early-on, or you might want to source a base for another product such as a ready-to-drink offering or liqueur. Other distillers use sourced whisky to fill a hole in their portfolio or product line-up, whilst others still use it in projects where they want to focus on barrel-finishing.
Whatever the reason, there is a lot of choice out there and this talk will help guide you through some of the do’s and don’ts for sourcing bourbon.