Over the years - from pre-prohibition to today - from Scotland to the USA - there have been five pathways to craft whiskey profitability. This presentation will take you on a tour of each pathway - the positives, the negatives and the actual MATH of expenses, profits and return on investment. MOST IMPORTANT OF ALL - the presentation will provide a practical process for helping you determine the right pathway or pathways for you and your situation. Attendees will be able to download an Excel workbook detailing the math plus a video summary of the five pathways for sharing with their distillery team, partners and investors. Presented by Doug Hall, founder & CEO of Brain Brew Whisk(e)y and the Eureka! Ranch. The Ranch was named by Inc. Magazine as one of America‰Ûªs Top Innovation Companies. He‰Ûªs invented growing profitability for thought leaders such as Walt Disney, Nike and Procter & Gamble. He‰Ûªs also spent over 30 years working for leading spirits companies such as Diageo and Edrington (maker of the Macallan - the world‰Ûªs most expensive whisky). Doug is the author of 6 books including Jump Start Your Business Brain - named one of the 100 best business books of all time. And yes - his Brain Brew Craft Whisk(e)y Company is profitable (by using 4 of the 5 pathways at different levels as it has grown).  

The Five Pathways to Profitability

Over the years - from pre-prohibition to today - from Scotland to the USA - there have been five pathways to craft whiskey profitability. This presentation will take you on a tour of each pathway - the positives, the negatives and the actual MATH of expenses, profits and return on investment. MOST IMPORTANT OF ALL - the presentation will provide a practical process for helping you determine the right pathway or pathways for you and your situation. Attendees will be able to download an Excel workbook detailing the math plus a video summary of the five pathways for sharing with their distillery team, partners and investors. Presented by Doug Hall, founder & CEO of Brain Brew Whisk(e)y and the Eureka! Ranch. The Ranch was named by Inc. Magazine as one of America‰Ûªs Top Innovation Companies. He‰Ûªs invented growing profitability for thought leaders such as Walt Disney, Nike and Procter & Gamble. He‰Ûªs also spent over 30 years working for leading spirits companies such as Diageo and Edrington (maker of the Macallan - the world‰Ûªs most expensive whisky). Doug is the author of 6 books including Jump Start Your Business Brain - named one of the 100 best business books of all time. And yes - his Brain Brew Craft Whisk(e)y Company is profitable (by using 4 of the 5 pathways at different levels as it has grown).  

To view this video please sign in with your ADI Membership credentials below or click here to subscribe.

Doug Hall
Doug Hall is an inventor, researcher, educator, and craft
whiskey maker. He is the founder of the Eureka! Ranch,
Innovation Engineering Institute, and Brain Brew Custom
Whisk(e)y. He has been named one of America’s top
innovation experts by Inc. magazine, The Wall Street Journal,
Dateline NBC, CNBC, CIO magazine, and the CBC. His book
Jump Start Your Business Brain was named one of the 100
Best Business Books of All Time by 800-CEO-Read.
Doug is unique among authors and speakers in that he writes
and teaches from personal experience.

Related Videos

Scott Schiller
As a fifth-generation distiller, Scott has over 25 years of experience in multiple aspects of the spirits business, ranging from business and product development to sales and marketing. Scott is an expert at creating strategies to mitigate risks in startup and emerging spirits businesses, and creating and managing brand portfolios of all sizes, including long-established, internationally-distributed brands. In short, Scott knows how to put all of the pieces and people together in the spirits space. Scott is the Managing Director of Thoroughbred Spirits Group. Thoroughbred has worked with companies and brands such as; Bently Heritage, Bluebird Distilling, Catoctin Creek, Castle & Key, FEW Spirits, Graton Spirits Co., Jeptha Creed Distillery, Journeyman Distillery, Old Dominick Distillery, One Eight Distilling, Proximo Spirits, Republic Restoratives, Sagamore Spirit, Sonoma Distilling, and St. George Spirits. Today, Thoroughbred has personally assisted in the development and management of 30 new distilleries and over 75 new spirits brands. Scott is a guest speaker for the Entrepreneurship Department at his alma mater, Miami University, the Distilled Spirits Epicenter, the American Distilling Institute, American Craft Distiller Association, and Scottish Craft Distillers Association.

Related Videos