Over the years - from pre-prohibition to today - from Scotland to the USA - there have been five pathways to craft whiskey profitability. This presentation will take you on a tour of each pathway - the positives, the negatives and the actual MATH of expenses, profits and return on investment. MOST IMPORTANT OF ALL - the presentation will provide a practical process for helping you determine the right pathway or pathways for you and your situation. Attendees will be able to download an Excel workbook detailing the math plus a video summary of the five pathways for sharing with their distillery team, partners and investors. Presented by Doug Hall, founder & CEO of Brain Brew Whisk(e)y and the Eureka! Ranch. The Ranch was named by Inc. Magazine as one of America‰Ûªs Top Innovation Companies. He‰Ûªs invented growing profitability for thought leaders such as Walt Disney, Nike and Procter & Gamble. He‰Ûªs also spent over 30 years working for leading spirits companies such as Diageo and Edrington (maker of the Macallan - the world‰Ûªs most expensive whisky). Doug is the author of 6 books including Jump Start Your Business Brain - named one of the 100 best business books of all time. And yes - his Brain Brew Craft Whisk(e)y Company is profitable (by using 4 of the 5 pathways at different levels as it has grown).