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Why You Need a Brand Ambassador with Sailor Guevara

December 6, 2023 @ 10:00 am - 11:00 am

Why You Need a Brand Ambassador with Sailor Guevara

Join us for an enriching webinar, “Why You Need a Brand Ambassador,” featuring the remarkable Sailor Guevara. Sailor is not just a prominent figure in the spirits industry; she’s a whiskey woman with a heart and soul deeply intertwined with all things whisk(e)y. With over 30 years of experience, she’s worn many hats as a Spirits Specialist, Hospitality Veteran, Published Author, Podcast Host, and Award-Winning Mixologist.

In 2020, Sailor Guevara received the prestigious Icon of Whiskey Award, an honor bestowed upon individuals who exceptionally advance the understanding and appreciation of the craft of whiskey making. Her journey in the world of spirits began from living in various parts of the globe, where she specialized in cultural-based hospitality and observed diverse mixology techniques. These experiences have been the driving force behind her becoming a prominent figure in the Bar and Spirits Industry over the past three decades.

Sailor’s love for music and her innate wanderlust have shaped her path as an award-winning Mixologist and contributor to several spirits publications. Her work is driven by a deep passion for the craft and a love for exploring the world.

In early 2023, Sailor took on the role of Executive Director at Good Deeds Spirits, a passionate collective of distillers and friends dedicated to supporting causes that drive positive change. From coast to coast, partner distilleries have come together to share their spirits, time, and energy in an effort to raise funds for causes that resonate with their values and mission – to be a force for good. Each Good Deeds release has a direct impact, with a significant percentage of revenues going back to each beneficiary.

Sailor Guevara’s webinar will provide unique insights into the world of brand ambassadors and why having one is a vital component of your spirits journey. Join us for this extraordinary opportunity to learn from one of the most influential and dedicated individuals in the industry.


December 6, 2023
10:00 am - 11:00 am
Event Category:


John Foster