An industry veteran Chuck Lyle has held various creative, branding and marketing roles in the alcohol industry including design, trade marketing, communication, brand development, innovation, commercialization and advertising. Having spent the majority of his career with the Boston Beer company where he had a role in developing several brands including Samuel Adams, Angry Orchard, Twisted Tea, Truly Hard Seltzer and many more. Most recently Chuck made the jump from beer into spirits where he heads the marketing team at Terressentia, a fast growing, multifaceted spirits company that specializes in Kentucky Bourbon whiskey production, Private Label brand development, spirits manufacturing and bulk spirit sales.
Chuck Lyle
