Jerald received his bachelor’s degree in economics from the University of Chicago, completed post-graduate work in the arts, and has over a decade of food & beverage management and event management experience. He has developed beverage programs and lists for many of the Midwest’s major cultural institutions and trained thousands of service personnel in all facets of wine, spirits, and cuisine.
He began his relationship with BTI in the late 90’s as a taster and quickly established himself as a senior panelist based on his remarkable sensory abilities. He then worked as a consultant for BTI, helping to develop e-commerce applications for BTI’s product review databases. In 2000, he was hired as Tasting Director. As a man experienced in both the arts and business, he brings a robust palette of organizational and creative skills to the Institute and is directly responsible for administering and marketing all of BTI’s tasting and private consultation programs. His writings on spirits, wine, and beer can be regularly found on Tastings.com and in All About Beer, the Chicago Tribune, and Restaurant Hospitality magazines. He is a beverage contributor to the CNBC television network, BusinessWeek TV, and BBC ‘s Radio International and is often consulted on and quoted by the New York Times, Business 2.0, Wall Street Journal, Men’s Journal, Reuters, and other national and international publications on the subjects of wines, beers, and spirits.