Kristin Shirtz

Kristin Shirtz has over 20 years of marketing experience in the wine & spirits industry. From Remy Cointreau to William Grant & Sons to Proximo, Kristin has worked on a variety of premium and ultra-premium brands throughout her tenure. For the past five years, Kristin has focused solely on brand development within the craft distilling sector. Her diverse background includes brand innovation & development, strategy, packaging design, trade marketing, advertising, and sponsorship. Her passion lies in new brand development and she has helped develop over 10 brands throughout her career. Kristin is currently the Head of Client Services at Thoroughbred, a spirits agency dedicated entirely to helping new and established spirit companies flourish. Kristin works closely with the client and the design team to create innovative packaging concepts and turn them into reality.