Basics of Spirits Distribution

WSWA (Wine & Spirits Wholesalers of America) and ADI (American Distilling Institute) are excited to announce a joint webinar covering the basics of spirits distribution for micro distillers. This course concentrates on outlining what distributors look for when taking on new brands and defining industry-centric terminology so distillers can communicate better with distributors.

The panel includes Michael Klauer from the Colorado Beverage Team and Cheryl Dersey from Liberation Distribution. Moderators include Jake Hegeman from WSWA, Erik Owens from ADI and Robert Cassell from New Liberty Distillery.

WSWA (Wine & Spirits Wholesalers of America) and ADI (American Distilling Institute) are excited to announce a joint webinar covering the basics of spirits distribution for micro distillers. This course concentrates on outlining what distributors look for when taking on new brands and defining industry-centric terminology so distillers can communicate better with distributors. The panel includes Michael Plauser from the Colorado Beverage Team and Cheryl Dersey from Liberation Distribution. Moderators include Jake Hegeman from WSWA, Erik Owens from ADI and Robert Cassell from New Liberty Distillery.

To view this video please sign in with your ADI Membership credentials below or click here to subscribe.

Robert Cassell
Robert Cassell is an entrepreneur and award winning master distiller of New Liberty Distillery in Pennsylvania and Connacht Whiskey Company in Ireland. Trained in Brewing and Distilling at Heriot-Watt University, Cassell began his production career in 2002 and in 2004 helped found Philadelphia Distilling, producer of Bluecoat Gin.

Related Videos