Bartender Battles: Using Cocktail Competitions to Drive Sales & Engagement

Spirits & cocktail judge and consultant Eric Kozlik offers a crash course in cocktail competition design, with learnings drawn from his personal experience as a judge, coordinator, and MC. This seminar will review popular styles of cocktail competitions and provide attendees with a checklist that will help them avoid potential pitfalls and optimize for successful events. All distillers know that networking with bartenders and giving their retail customers fun ideas for how to use their spirits are both great ways to grow repeat business. No single event fuses and amplifies these efforts better than a cocktail competition, and these events have been gaining a great deal of traction in the post-COVID distillery landscape. Before hosting your own cocktail competition, it pays to know what you're getting into. This seminar will provide you with the tools to design sold-out events that ignite your customers' imaginations.