Using the Bar Industry

The explosion of craft distilleries in North America has grown exponentially over the last decade, hundreds upon thousands of craft spirits have hit the market. Some spirits have gone on to be huge successes and some have faltered, what sets these products apart? Is it branding, bottle style or is it the juice that is in the bottle? How can you as a distiller create a product that is market ready, industry friendly and creates an automatic awareness to the spirit and your brand? Utilizing the bar industry while keeping other factors such as retail in mind, Shawn Soole has helped create five exceptional, award winning spirits in British Columbia over the last five years. He will give you the exact process he takes to helping distilleries to create their goals before the launch has even occurred.