Navigating the nuances of this complex industry takes expertise and experience. Having the guidance and support of an objective, trusted partner can help. In this panel discussion, Thoroughbred will walk you through the process of building new brands and distilleries, providing expert insights on everything from go/no-go decisions, strategic planning, packaging design, distillery engineering, master distiller services, route-to-market, and valuation and investment presentations.

Ask the Experts Panel: Looking to Start

Scott Schiller

As a fifth-generation distiller, Scott has over 25 years of experience in multiple aspects of the spirits business, ranging from business and product development to sales and marketing. Scott is an expert at creating strategies to mitigate risks in startup and emerging spirits businesses, and creating and managing brand portfolios of all sizes, including long-established, internationally-distributed brands. In short, Scott knows how to put all of the pieces and people together in the spirits space. Scott is the Managing Director of Thoroughbred Spirits Group. Thoroughbred has worked with companies and brands such as; Bently Heritage, Bluebird Distilling, Catoctin Creek, Castle & Key, FEW Spirits, Graton Spirits Co., Jeptha Creed Distillery, Journeyman Distillery, Old Dominick Distillery, One Eight Distilling, Proximo Spirits, Republic Restoratives, Sagamore Spirit, Sonoma Distilling, and St. George Spirits. Today, Thoroughbred has personally assisted in the development and management of 30 new distilleries and over 75 new spirits brands. Scott is a guest speaker for the Entrepreneurship Department at his alma mater, Miami University, the Distilled Spirits Epicenter, the American Distilling Institute, American Craft Distiller Association, and Scottish Craft Distillers Association.

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