Matthew Pauley Assistant Professor Heriot Watt

Doug Hall, WoodCraft Bourbon Blender co-founder/ceo, Eureka! Ranch founder/chairman

The secret behind the most successful spirit brands in the world is the use of unbiased feedback when they are developing and improving their new products and brands.  The two most popular methods of gathering reliable feedback are sensory panels and consumer research.

In this ADI webinar first -  Matthew Pauley will present how sensory analysis is performed in with academic discipline so to ensure that you get meaningful feedback.   Second - Doug Hall will explain the Rapid Research methodology used by top spirits companies and a growing number of craft distillers to increase their odds of consumer and on-trade success with new products, packaging and positioning ideas.

Click here to view Matthew's ADI Videos Click here to view Doug Hall's ADI Videos  

WIN MORE and Lose Less by leveraging UNBIASED FEEDBACK

Matthew Pauley

Associate Professor at Heriot-Watt University

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Doug Hall

Doug Hall is an inventor, researcher, educator, and craft
whiskey maker. He is the founder of the Eureka! Ranch,
Innovation Engineering Institute, and Brain Brew Custom
Whisk(e)y. He has been named one of America’s top
innovation experts by Inc. magazine, The Wall Street Journal,
Dateline NBC, CNBC, CIO magazine, and the CBC. His book
Jump Start Your Business Brain was named one of the 100
Best Business Books of All Time by 800-CEO-Read.
Doug is unique among authors and speakers in that he writes
and teaches from personal experience.

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