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2020 Building Productive Sales Effort Workbook How does a distillery build a productive sales team? Regardless of the distillery’s size, building a gaining, or strengthening a sales team’s productivity is a challenge. Learn the mistakes made by many distillers that impact short and long-term sales growth, cash flow and profitability. How should a Brand Ambassadors/Sales Representatives job be structured and managed? What is involved in effectively managing a sales person or teams approach to customers and the market? Share and learn practical ideas, tips and techniques for developing a sales organization that is successful in the marketplace.