Protecting Your Brands Through Trademark Law
Craft distillers are passionate about their spirits. But having the most innovative, flavorful, hand-crafted spirit in the country will not itself prompt a consumer to buy it. This requires branding: a memorable name and package design that piques a...
Hosting Great Virtual Events
Virtual tastings are no longer news, but they remain an exciting way to drive engagement, deepen relationships with your audience and grow your brand. Many of us have been at it with virtual events for over a year now...
Allies in the Aisles
Looking out from behind a cash register down the long aisle at my liquor store, the scene is familiar; a gentleman in his late 30’s, mid 40’s, or early 50’s is looking over the variety of spirits on hand....
Leverage PR to Grow Your Brand
As a craft distiller, you’re likely familiar with public relations — or PR — as a marketing tactic but, as with all marketing tactics, it can often be confusing to know where it fits in the puzzle. I often...
Is Your Brand the Ruler, the Lover, or the Magician?
If you own a craft spirits brand, you are likely both imaginative and idealistic. Possessing these traits helps you navigate the challenges of the craft spirits industry. They also align you with the Magician archetype.
Swiss psychiatrist Carl Jung was...
Matching Whiskey Production with Sales
Sales need to grow, right? But first, whiskey needs to age. Those distillers that have been making whiskey for a while now have probably dealt with this firsthand. Those of you just entering this space may not have dealt...
Packaging Selection for Craft Spirits Brands
Saverglass is the leading global player in the market for premium and superpremium glass bottles in the spirits industry. The company uses its production technology and expertise to manage large-volume orders while meeting the specific needs of its customers...
Branding:Distilled A Guide to Package Design for Craft Spirits
THE BRANDING AND PACKAGING DESIGN PROCESS
STEP BY STEP
A good design partner will help you clarify your brand vision, and then bring it into tangible form. Unfortunately, few startup distillers have experience finding a design partner and managing the design...
Five Reasons to Make Virtual Experiences a Permanent Tool in Your Marketing Toolbox
As more and more craft distillers start to jump on the virtual tasting bandwagon amidst the global pandemic, there are two common themes. Those who take them on with a temporary mindset and those who treat them as a...
Find Your Tribe With Target Consumer Marketing
As a marketer, defining your target market is one your most important tasks. Why? Helping you find your consumer tribe ensures you waste as little money and time as possible when trying to reach them and increases your odds...
