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While social media may be the darling child of many small businesses these days, content is king and email marketing is queen. When done right, email marketing has one of the highest conversion rates of any marketing approach meaning the time you spend on it will translate more directly into sales. It's imperative for building relationships with your audience, driving them deeper into their consumer journey, and providing them with opportunities to support your brand's success. In this session we'll briefly review the basics of email marketing for anyone just getting started and then cover some top techniques for supercharging every email you send for stellar results.