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Whether it's selling individual casks or working together to create an on-going product range, independent bottlers can provide a lucrative source of income for distillers. It can also help to grow sales and recognition of their existing core brand. Rosie Milsom has helped oversee the development and growth of the multiple award-winning brand, “That Boutique-y Whisky Company”, as well as other private labels for Atom Brands. Eric Zandona is a well-known whiskey writer and specialist who often works with independent bottlers to select the choicest barrels for their portfolio.